Dreamforce 2026 Guide: Everything You Need to Know

Every year, the CRM world gets hyped and buzzing with anticipation for the most awaited events of the year — Dreamforce. The event brings together global business leaders, Salesforce professionals, innovators, customers, partners, and the entire Salesforce ecosystem under one roof. 

As businesses continue to prioritize customer engagement, automation, data strategy, and AI adoption, Dreamforce 2026 has emerged as a key platform for discovering what lies ahead in the Salesforce ecosystem. 

Whether you are a Salesforce professional, business leader, developer, consultant, or a company exploring Salesforce updates, features, and trends, this Dreamforce 2026 guide covers everything you need to know about the event including dates, highlights, sessions, networking opportunities, innovations, and why it remains a must-attend event for businesses worldwide. 

From Salesforce product announcements to real-world success stories, Salesforce Dreamforce 2026 offers immense opportunities to learn, connect, and explore the future of customer relationship management. 

Table of Contents 

• What is Dreamforce 2026? 
• Benefits of Attending Dreamforce 2026 
• Dreamforce 2026 Key Highlights 
• Key Topics to Watch at Salesforce Dreamforce 2026 
• Who Should Attend Dreamforce 2026? 
• Dreamforce 2026 Networking Opportunities 
• Tips for businesses to prepare for Dreamforce 2026 

What Is Dreamforce 2026? 

Dreamforce 2026 is Salesforce’s flagship annual conference that brings together Salesforce customers, partners, developers, entrepreneurs, industry leaders, and technology enthusiasts from around the world.

Known as one of the largest CRM-focused events globally, Dreamforce offers a combination of keynote sessions, product demonstrations, expert discussions, training opportunities, networking events, and customer success stories.

The event provides attendees with the insights into how organizations are unlocking the potential of Salesforce to improve customer experiences, streamline operations, & build stronger relationships.

Dreamforce 2026 is all set to take place from September 15–17 in San Francisco, with sessions also available to watch on Salesforce+.

Benefits of Attending Dreamforce 2026 

With the growing complexity of the business landscape, businesses are looking for better ways to understand customers, automate repetitive processes, and make smarter decisions. 

Salesforce Dreamforce 2026 highlights how organizations can leverage Salesforce features and innovations to address these challenges. 

Here are some reasons why Dreamforce 2026 tops the list of must-attend events: 

• Discover Salesforce Innovations – Attendees can get a first look at new Salesforce products, features, and platform updates while understanding how they can impact business growth. 
• Learn From Industry Experts – Gain insights from Salesforce leaders, customers, partners, and experts through real-world experiences, strategies, and best practices. 
• Explore the Future of CRM – Discover how connected Salesforce platforms help businesses collaborate better and understand the future direction of CRM and customer experience.
• Build Valuable Business Connections – Network and build meaningful connections with Salesforce professionals, partners, customers, and technology leaders across industries.

Dreamforce 2026 Key Highlights 

Salesforce trends, new product releases, & feature enhancements have always been the highlights for attendees, and this year’s key highlights are no exception. 

• 50+ Keynotes & Product Innovations – Explore Salesforce updates, Agentforce, AI, and industry solutions. 
• 1,600+ Sessions & 150+ Hands-on Experiences – Learn through trainings, workshops, and live demos. 
• 240+ Community Roundtables & Networking – Connect with Salesforce leaders, partners, and peers. 
• Customer Success Stories – Discover real-world Salesforce transformations and outcomes. 
• Partner Showcase & Solutions – Explore AppExchange innovations, integrations, and services. 
• Future-Ready Salesforce Insights – Gain strategies around Agentforce, Agentic AI, Data Cloud, and CRM innovation. 

Key Topics to Watch at Salesforce Dreamforce 2026 

1. Artificial Intelligence and Customer Experience-AI continues to influence how businesses interact with customers. Dreamforce 2026 is expected to showcase how organizations can use intelligent solutions to deliver faster, more personalized experiences. 
2. Salesforce Automation-Businesses are increasingly focusing on reducing manual work and improving productivity. Automation will remain an important discussion area during the conference. 
3. Data Management and Customer Insights-Having accurate and connected customer data is essential for better decision-making. Salesforce Dreamforce 2026 will likely focus on ways businesses can create more unified customer views. 
4. Industry-Specific Salesforce Solutions-Different industries have unique challenges. Dreamforce will continue highlighting solutions designed for sectors such as financial services, healthcare, manufacturing, retail, education, and more. 

Who Should Attend Dreamforce 2026? 

The Dreamforce 2026 conference is tailored for professionals who want to explore the present & future of Salesforce, and with a keen interest in the evolving CRM landscape. 

• Salesforce Administrators – Explore new features, best practices, and platform optimization strategies. 
• Salesforce Developers – Discover coding updates, integrations, and Salesforce innovations. 
• Business Leaders & Executives – Learn Salesforce, AI, and CRM strategies to drive growth. 
• Salesforce Partners & Consultants – Network, explore ecosystem updates, and discover opportunities. 
• Sales, Marketing & Service Teams – Gain insights to improve productivity and customer engagement. 

Tips for businesses to prepare for Dreamforce 2026 

If you are planning to attend Dreamforce 2026, preparation can help you get maximum value from the experience. 

• Define Your Goals – Identify what you want to achieve like learning new Salesforce features, meeting partners, exploring solutions, or connecting with industry experts. 
• Plan Your Sessions – Dreamforce offers multiple sessions and activities. Reviewing the agenda early can help you prioritize important discussions. 
• Connect With the Community – Engage with Salesforce communities, partners, and attendees before the event to create valuable connections. 
• Explore Business Challenges – Think about your current Salesforce challenges and use Dreamforce sessions to find practical solutions.