Salesforce Commerce Cloud, formerly called Demandware, is an easy-to-use and seamless eCommerce platform that is designed with a predefined purpose to help you grow your brand, explore previously hidden or unexplored business opportunities, and convert more customers in easy and effective ways.
This cloud-based commerce platform is an absolute must for every growth-oriented business that is looking for creating unified and intelligent buying experiences across different channels for its customers by using the best of B2C and B2B commerce solutions.
Why Choose Salesforce Commerce Cloud?
Commerce Cloud makes shopping fun, interactive, engaging, and personal on every digital channel — mobile, web, and social — and even redefine the in-store experiences of customers. This is done by synchronizing order management, predictive intelligence, online store, and mobile-first point-of-sale (POS).
The Salesforce Commerce Cloud is characterized by a multi-tenant architecture that provides a big boost to the security and reliability aspects of the platform. The three service categories (intelligence, experience, and operations) of this seamless platform work harmoniously to power each and every stage of cross-channel commerce.
The intelligence aspect is the right choice for providing relevant insights and guiding business decisions, based on data. On the other hand, the experience feature offers tools to users for managing their products, content, pricing, and promotions that in turn translates to enhanced customer engagement. The operations module lets users link back offices with order fulfillment by providing the required critical functionalities to multiple channels.
Main Features Of Salesforce Commerce Cloud
- Multi-Site management
- Product management
- Responsive mobile design
- Real-time reports and dashboards
- Pre-built Integrations
- Catalog management
- Campaigns management
- In-store extensions
- Customer catalog entitlements
- Comprehensive development platform
- Customer and segment specific pricing
- Native targeting and A/B testing
- Marketing and merchandising tools
- Customer segmentation
- Targeted promotion management
Here are some of the most amazing benefits of Salesforce Commerce Cloud:
Continuous And Seamless Innovation
One of the biggest advantages of Salesforce Commerce Cloud is that it quickly eliminates the barriers to innovation that can be commonly associated with a big majority of legacy commerce solutions. By doing this, it empowers your business to stay in line with evolving customer needs and today’s cutthroat and fast-paced market.
The Salesforce Commerce Cloud application is regularly upgraded up to eight times a year so that you get your hands on the latest advancements and features. The best thing is that your online business never has to go on a “hold” mode when these upgrades are getting streamlined with your day-to-day operations. If this is not all, the open architecture of Salesforce Commerce Cloud lets you easily build your own custom capabilities without ever compromising on the cloud upgrade path.
Faster Time to Value
Salesforce Commerce Cloud helps you climb faster on the path between ideas and execution. This is simply because cloud readiness is never a concern and this means that your business doesn’t have to ever worry about whether the infrastructure is extensive enough to support the growth potential and initiatives of your business. You can launch new sites as well as execute mass-scale promotions in just days or hours, and not months.
The intuitive and role-based user interfaces of Salesforce Commerce Cloud empower the business user with complete and uninterrupted control over the site functionality and brand experience. The most interesting aspect is that all this happens with minimal involvement of information technology as the cloud scales and supports whatever is planned on an automatic basis. By doing this, it frees the IT department of your organization so that it can divert its resources on strategic initiatives and innovation instead of spending countless hours on implementing upgrades and supporting infrastructure.
Quick execution of ideas
Salesforce Commerce Cloud provides users the advantages and capabilities of executing their ideas promptly as the seamless and easy-to-use platform frees them from spending a lot of time on evaluating the requirement constraints. In addition to this, Salesforce Commerce Cloud helps you gain full control of the site functionalities without requiring complicated technical procedures.
By getting associated with Salesforce Commerce Cloud, you become part of a vibrant, large community that functions as an exhaustive source of fresh ideas, tips, tricks, insights, and methodologies. The fact that all users run Salesforce Commerce Cloud on a single code base by making use of the same software version (as the app is built on multi-tenant cloud architecture) means it is extremely easy to share ideas and innovation across the user community. Not only this, your business can easily be the recipient of intelligence leveraged and harnessed by the cloud.
What sets Commerce Cloud apart from other eCommerce platforms is Salesforce. Get your hands on the Salesforce Commerce Cloud with Cloud Analogy — the world’s favorite partner for Salesforce products and solutions.