Are you looking to explore the best enterprise eCommerce platforms? Among the key players, the Salesforce Commerce Cloud and SAP Commerce Cloud (previously SAP Hybris) are usually compared. Both these platforms have native and robust functionalities and present seamless business cases to different stakeholders involved in the stages of the overall implementation process.
Over the years, both the Salesforce Commerce Cloud and the SAP Commerce Cloud have some similar trajectories. In the late 1990s, the original platforms of Demandware and Hybris got their start and experienced exponential growth during the 2000s. Eventually, Hybris was acquired by SAP on August 1, 2013 for $1.5 billion while Salesforce announced the completion of its acquisition of Demandware on July 11, 2016 for $2.8 billion.
Let us now explore 5 Reasons to Choose Salesforce Commerce Cloud over SAP Commerce Cloud.
Historically, Salesforce Commerce Cloud has a huge advantage over SAP Commerce Cloud when it comes to Admin interface. Salesforce is an incredible and user-friendly platform for beginners as well as experienced users when it comes to day-to-day operations.
In recent times, SAP Commerce Cloud has made some enhancements in its Back office Administration Cockpit but they aren’t sufficient to help it lead the pack. However, SAP Commerce Cloud has managed to consolidate the count of admin interface elements that used to exist in the previous versions. Moreover, it has brought all external-facing data into a seamless and customizable back office UI framework through an improved Product Content Management (PCM).
Salesforce holds a distinctive edge over SAP when it comes to customer support. Users can contact Salesforce through email, phone, live support, training and tickets while SAP users can only use email and phone. The best thing is that Salesforce Commerce Cloud is extremely effective to streamline commerce operations and unify the customer experience, from purchase to fulfillment to post-sale service.
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The worst thing about SAP Commerce Cloud is that it only supports English as the language while the powerful Salesforce Commerce Cloud supports many languages, including but not limited to English, French, Italian, Portuguese, Spanish, Dutch, and Swedish.
Salesforce again beats SAP when it comes to the variety and sophistication of features. The Salesforce Commerce Cloud is empowered by a wide range of user-friendly features such as Customer Segmentation, AI-powered personalization, Localization, Catalog Management, Campaigns Management, and Native targeting and A/B testing. You can also access other useful features such as Customer and segment specific pricing, search engine optimization, Targeted promotion management, one-touch payment options, and real time dashboards and reports with the Salesforce Commerce Cloud.
Conversely, SAP Commerce Cloud offers Subscription order management, Agile charging, optimized pricing simulation, customer financial management, and Versatile document management.
4.Mobile & Social
Salesforce offers a low-code and custom-branded mobile development platform that is extremely easy to use when it comes to building and publishing mobile apps. Businesses can build custom iOS and Android applications and directly list them in the App Store and Google Play Store.
On the other hand, SAP does help organizations easily and rapidly augment and enhance their existing solutions with software-as-a-service applications and microservices. However, the mobile apps of SAP to support customer self-service – video and co-browsing, knowledge management, and contextual chat (a big majority of which is handled by partners) are not rated highly by the reference customers of SAP.
5.Personalization For Shoppers
If there is one category of advantages where Salesforce Commerce Cloud beats SAP Commerce Cloud black and blue, it has to be Personalization for shoppers. Predictive Sort is an exemplary feature that was recently introduced in Salesforce Commerce Cloud. Using this feature, users can be made empowered to access the true potential of the Artificial Intelligence engine that studies the research, sort out the results based on it, and suggest choice. This helps success-driven organizations improve customer journeys by offering delightful customer experience. In addition to this, Predictive Sort goes a long way in identifying opportunities for upselling and cross-selling based on purchasing patterns and consumer behavior.
On the other hand, SAP Commerce Cloud is still trying to into the groove by following the steps of Salesforce.
Undoubtedly, Salesforce Commerce Cloud is a far superior option when it comes to offering more personalized shopping experiences to their customers. The best thing is that Salesforce users have the amazing option to intertwine other amazing capabilities of its ecosystem in the form of Service Cloud, Sales Cloud, Community Cloud, Marketing Cloud, etc.
Salesforce Commerce Cloud comes embedded with all the support tools, methodologies, functionalities, and technologies you need to succeed in today’s cutthroat business environment. In a high-demand consumer world, you need a product like Salesforce Commerce Cloud to stay relevant and get ahead.