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CRM-An Intelligent Approach to Business Problems

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The concept of Customer Relationship Management (CRM) is revolutionizing organizations across the world. If you want to empower your business with the best of CRM products, services, and capabilities, this blog on CRM will be of great use to you.

What is CRM?

Customer Relationship Management (CRM) is a platform that allows you to enhance your relationships with your customers. The target to deploy CRM is to achieve better business relations.

CRM deals with the management of sales, contact, efficiency, and more. Customer Relationship Management, along with managing the customers, also manages services, users, employees, and suppliers.

Who uses CRM

As we said, CRM is used to handling and streamlining a wide range of business operations. This includes sales, customer support, business growth, recruitment, marketing, or any other operation of the business for providing businesses a better way to manage their relationships with their customers. 

The intuitive tools built for CRM let you initially store the customer’s contact information and then it moves to identify sales opportunities, record every transaction, and manage the campaigns all in a single platform. Also, CRM believes in transparency so that every information is accessible to the customer at a single click. With all the transparency empowering CRM, there is a better chance for an increase in the functioning of every business that is empowered by CRM. Be it a small or a large business, CRM serves equal benefits by providing different ways for better results.

CRM and Business

Whenever one thinks of starting a business, It always does have some specific targets to be achieved. For these targets, you gather information, but the real task begins where data has to be converted into results in order to achieve targets. 

Customer Relationship Management (CRM) helps you convert all the data coming from sales, marketing, customer support, and social media to relevant business data. The CRM dashboard even allows you to read every activity of your customer with you from start to the present in order to get a clearer view. 

CRM can even help you acquire information from the social media of customers to know their behavior – likes, dislikes, and their remarks on their competitors. Marketers with the help of CRM can gain a better understanding of all leads and turn them into better sales. 

Beyond the fact, CRM serves as a tool for sales and marketing and can also be implemented in almost every layer of the business. Customer Relationship Management (CRM) helps you manage all the platforms in a single frame so that you can keep track of every minute transaction because sometimes the conversations can happen or continue on a different medium instead of the origin point.

Business – CRM = Big Costs

Noting down every single unit of data may be a bit challenging because of the obvious fact, “Machine power is more efficient than manpower”. A large number of data sets are hard to manage simply on notepads, laptops, or even your heads. Also, records of conversations you had with your customers on different social media channels may be difficult to collect in one place that may lead to an unsatisfactory response. 

Let’s suppose that in a very rare situation you may collect all the data, but managing and manipulating it according to our own desired filters becomes a tough task. This will automatically require more money, effort, time, and other resources. CRM got it all. See how in the next section. 

Functions of CRM

Deploying CRM in your business helps you from start to finish, from finding new customers to grow your business up to the mark. It can also track other activities of your business like recent news, the client’s personal preferences, and much more. CRM helps you record these kinds of activities and improve customer relationships with passing time. 

CRM also provides flexibility to connect with other related business applications to understand your customers better. With the help of the integration of your business using your favorite business tools and an appropriate CRM platform, you can get a bird’s eye view of the customers. Powerful CRM suites such as Salesforce automate all the administrative tasks. Automated data sets can give you a better predictive analysis of the customer ultimately resulting in better outcomes. 

CRM helps Business, But how?

  1. Starts with the core: CRM follows the bottom-up approach. It starts from the core of your business. CRM takes sales, leads, productivity, faster decisions, customer satisfaction, and revenue up by almost around 30%. Imagine a hike just with the help of deploying a single service into your business.
  2. Leads can be categorized: More accurate and appropriate leads will generate better results. Converting the capable leads into quality leads is what is actually done here. 
  3. Existing customers contribute: Happy customers always offer return gifts. They help bring more customers with the help of referrals. With the flexibility and appropriate nature of CRM, existing customers do believe in referring CRM to others.
  4. Feedbacks are important: With the help of proper feedback about what customers feel about your organization, CRM can help you convert it into some useful insights into your company. 

Business benefits a lot from Cloud-based CRM

The collaboration of cloud services and CRM have turned the tables for thousands of organizations across the globe. It would be unfair to say that the integration of cloud services in CRM has not given us unexpectedly great outcomes. 

This is simply because CRM allows us to work anytime and anywhere. The fact that it provides the same information to everyone at the same time is a huge benefit that cloud-based CRMs are providing. Also, no more headache of getting big costs at the end as cloud-based CRMs don’t need any special installation. To grow your business in a more effective way that requires minimum costs, CRM is the solution. Hire best CRM experts by choosing Cloud Analogy now!


Deepali Kulshrestha

Salesforce Certified Developer | Delivery Management Head
Deepali, a certified Salesforce Advanced Administrator and Salesforce Developer and CSPO Certified at Cloud Analogy, is a successful name in the industry circles when it comes to the delivery of successful projects with end-to-end testing. Deepali is a globally-renowned industry stalwart when it comes to managing Operations & Delivery Planning in driving Business Performance Management.

Hire the best Salesforce Development Company. Choose certified Salesforce Developers from Cloud Analogy now.

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