London’s Calling 2025 was a blast and a memorable experience—an incredible Salesforce community event that brought together Trailblazers, innovators, and CRM enthusiasts from around the world.
Hosted in The Brewery, 52 Chiswell St., heart of London, the conference was packed with powerful sessions, networking opportunities, and the highly anticipated Demo Jam, where cutting-edge Salesforce AppExchange Apps & products took the stage.
Amid this excitement, Cloud Analogy’s flagship app, MCUtility, emerged as the shining star, clinching the Demo Jam Winner title for 2024. From showcasing seamless multi-channel communication to delivering a live rap demo that captivated the audience, MCUtility made a lasting impression.
Let’s dive into the highlights of this success story—what makes MCUtility a game-changing solution, the unforgettable Demo Jam moment with rapper Nat James, and the inspiring journey of Team Cloud Analogy at London’s Calling 2025
MCUtility Overview
MCUtility, powered by Agentforce, is an all-in-one, Salesforce-native communication powerhouse that integrates WhatsApp, Email, and SMS messaging directly into your Salesforce CRM. Designed by Cloud Analogy, MCUtility empowers businesses to streamline customer engagement, automate messaging workflows, and ensure timely communication with leads and clients—all without switching platforms.
Whether you’re running marketing campaigns, sending order updates, or offering customer support, MCUtility delivers real-time, personalized messaging through your preferred channels—fully embedded within Salesforce.
Top Features of MCUtility
MCUtility stands out on the Salesforce AppExchange for its intuitive design, rich functionality, and seamless integration capabilities.
Here’s what makes it a must-have business multi-channel messaging app for Salesforce users:
1. Unified Setup: Set up SMS, WhatsApp, and Email in one place for easy communication.
2. Smart Messaging & Scheduling: Send bulk or personal messages with flexible daily, weekly, or monthly timing.
3. Calendar View & Quick Access: Plan campaigns visually and send messages instantly from the Utility Bar.
4. Tracking & Reporting: Track message performance across all channels with detailed reports.
5. Custom Templates with Attachments: Create message templates easily and attach files, images, or media.
6. Secure Message Masking: Hide sensitive data in messages automatically for added privacy.
7. AI Chatbot Engagement: Use a smart bot to reply instantly using message templates.
8. Drip Campaign Automation: Send a series of emails over time to guide leads and new users.
9. Advanced Email Tools: Use A/B testing and smart flows to improve email results and personalization.
MCUtility’s Moment on Stage – A Rap Demo Jam with Nat James
When it was Cloud Analogy’s turn to showcase MCUtility during the Demo Jam at London’s Calling 2025, they broke the norm and delivered something totally unexpected—a live rap performance by rapper Nathanael Smith.
Instead of a conventional slide deck or product walkthrough, the team chose to present the app’s features, benefits, and use cases through an engaging, rhythmic, and educational rap song. Backed by catchy beats, clear visuals, and expert timing, Nat James rapped live on stage, explaining how MCUtility helps:
- Automate business messaging
- Integrate WhatsApp within Salesforce
- Launch bulk campaigns from Flows
- Track customer engagement across touchpoints
The crowd was not only impressed—they were captivated. The rap combined technical accuracy, entertainment, and storytelling, transforming a product demo into a performance that was both informative and unforgettable.
This creative and bold approach earned MCUtility the loudest cheers, the top votes, and ultimately the Demo Jam Winner trophy for 2025.
Team Cloud Analogy at London’s Calling 2025 – An Unforgettable Experience
The Demo Jam win was only one part of a much larger, enriching experience for Team Cloud Analogy at London’s Calling. The event provided a full day of learning, exploration, and collaboration, and the team made the most of every opportunity.
Highlights of the Day:
- Participated in deep-dive sessions on Salesforce security, covering best practices, governance, and compliance.
- Explored new capabilities with Salesforce Flows, dynamic interactions, and automation architecture.
- Attended expert talks on AI-powered customer experiences, Einstein GPT innovations, and AppExchange strategies.
- Engaged with other partners and developers in networking lounges, booths, and community circles.
- Showcased Cloud Analogy’s wide range of Salesforce consulting services including CRM development, AI/ML integration, marketing automation, and full-stack solutions.
The synergy and enthusiasm displayed by Team Cloud Analogy reflected their passion for digital transformation and their mission to help clients leverage the power of Salesforce to the fullest.
From hands-on demos to insightful conversations, the day was filled with knowledge, inspiration, and Trailblazer spirit.
Why This Win Matters
Winning the Demo Jam at London’s Calling is not just about standing on a stage—it’s about proving that your product solves real problems, engages the audience, and stands apart from the competition.
For MCUtility and Cloud Analogy, this win signifies:
- Validation of MCUtility as a powerful, reliable, and user-friendly solution
- Recognition within the Salesforce Ohana for creativity, innovation, and technical excellence
- Momentum to drive further enhancements, integrations, and global adoption
It’s also a proud moment that reinforces Cloud Analogy’s role as a Salesforce Summit Consulting Partner, delivering cutting-edge solutions that align with real business needs.
Final Wrap
London’s Calling 2025 was more than just an event—it was a celebration of innovation, connection, and community. Winning Demo Jam 2024 at London’s Calling 2025 was a major milestone for us at Cloud Analogy.
From enriching sessions on Salesforce security and automation to the unforgettable Demo Jam experience, Cloud Analogy is proud to have been part of this inspiring journey.
Curious why everyone’s talking about this award-winning app? Book a Demo Now to see MCUtility live in action and discover how it can revolutionize your communication across WhatsApp, SMS, and Email—all within Salesforce.
Ajay Dubedi
CEO | Founder
Ajay Dubedi, the founder and CEO of Cloud Analogy, is a prominent Salesforce Sales, Service, and Marketing cloud Consultant with a rich expertise in handling challenging business models. Ajay has assisted and implemented solutions in industries comprising Banking, Health Care, Networking, Education, Telecommunication and Manufacturing. Ajay is globally acclaimed for his extensive experience in APEX Programming, VisualForce pages, Triggers, Workflows, Page Layouts, Roles, Profiles, Reports & Dashboards.Hire the best Salesforce Implementation Partner. Choose Cloud Analogy, the world's most preferred Salesforce Implementation Company that provides custom CRM Implementation services.
