In today’s tech-savvy world, everyone wants to have access to information, tools, and data at their fingertips. If you’re in the automotive or manufacturing industry, it will be no surprise that your channel partners (distributors, dealers, etc.) are no different. They want immediate and uninterrupted access to data like conversions, key performance indicators, and leads. Moreover, they want to be able to find product information, knowledge articles, DIY guides, blog posts, and more with an easy search or at the click of a button. In order to stay relevant, success-driven organizations can rely on partner communities with Salesforce Community Cloud to create and maintain the highest standards of product and brand awareness.
Let’s walk through 5 why partner communities are important to your success.
Communities Drive Partner Loyalty
Most business owners fail to realize that communities show partners that they have invested in them and this encourages them to be invested in you. A profit-driven organization should make it easier for customers to do business by providing them access to data, tools, and key information. Furthermore, you allow the partners of your business to take more ownership of their resources and information.
By choosing mobile-responsive communities, information is easily accessible on the go via any device as it is digitized, empowering the dealers to spend more time selling. Eventually, dealers will prefer to work on your behalf if they don’t have to deal with lengthy paperwork and processes.
Communities Allow For Collaboration
Today, social platforms such as Twitter and Facebook are at the core of our society. They help in driving innovation for businesses of all sizes by streamlining their operations. Chatter in Communities powered by the Salesforce Community Cloud can serve a similar function for a business.
Offering an easy-to-use platform for your partners to provide feedback, share ideas, and find answers to questions can dramatically increase brand acceptance, visibility, and recognition.
Communities Allow Partners To Make Data-Driven Decisions
In a world where data is the most critical requirement and aspect of organizations that have the vision to offer delighting customer experiences and journeys, it does make sense to utilize the power and potential of Partner Communities powered by the Salesforce Community Cloud.
Communities provide real-time data in reports and dashboards to your partners that help them make critical decisions on how to increase the bottomline of their business that directly increases your bottomline.
Communities Drive Sales
A recent report by Forrester revealed that organizations that have successfully implemented a managed lead-to-revenue (L2R) process are showing results with about 30 percent better performance in marketing contribution to revenue and pipeline and 50 percent higher revenue growth.
Partner Communities provide you the unique ability to route leads to your partners directly so that appropriate actions can be taken by them quickly. It is no news that a big majority of B2B customers coming in as leads already have done their part of research on the websites of your competitors and your website. This means that the time taken to make a response to your leads is of paramount importance. Your chances of converting these leads to sales increases exponentially when you start utilizing the partner communities as an important part of your lead-to-revenue process. However, you need to hire a top Salesforce Community Cloud Implementation Partner like Cloud Analogy, which is the world’s most favorite Salesforce development company with experienced and certified Salesforce Community Cloud Consultants and Salesforce Communities Development specialists.
Communities Can Increase Marketing ROI
Manufacturing companies spent an average of 8-9 percent of their overall budget on marketing and a big chunk of this budget allocation goes to overhead and direct marketing. You will be able to market faster by utilizing partner communities to share critical marketing information with the partners. This will also help you put sales programs, branded promotions, and marketing materials in front of your existing and partners faster. In addition to this, you will be able to focus more on the marketing budget to increase ROI in critical business areas.
Are you ready to transform your business by reaping these and many more objects? Reach out to Salesforce Communities Development experts at Cloud Analogy to find out how partner communities can drive your success.