Salesforce, the global leader in CRM, has announced it has completed its acquisition of Tableau Software. This acquisition brings together the world’s #1 CRM with the world’s #1 analytics platform.
The concept of Customer Relationship Management (CRM) was revolutionized by Salesforce that leverages the power of the cloud. On the other hand, Tableau puts rich customer data to work by offering analytics for everyone in the organization. Users can easily blend Salesforce data with other forms of data for increased visibility and clearer and deeper understanding of opportunities. Tableau allows users to offer their entire channel team, sales force, and executives with up-to-date, secure, and customized views of data through mobile devices and browsers.
Salesforce announced that it has closed the $15.7 billion Tableau deal that is by far the biggest acquisition in the history of Salesforce. The all-stock deal was first announced in early June this year and was projected to close by the end of October. The turnaround was quick for an acquisition of this size as similar deals usually face much longer periods of regulatory scrutiny. Tableau will continue to operate independently under the Tableau brand and is based in Seattle, led by CEO Adam Selipsky, a former Amazon Web Services executive.
Marc Benioff, Chairman, and co-CEO, Salesforce, remarked that Tableau is an amazing organization with an incredibly passionate community and with an amazing product and team. Benioff went on to add that Salesforce and Tableau can together transform the way users understand their customers and their whole world by delivering powerful and invaluable AI-driven insights across all forms of data and use cases for people of every skill level.
The thoughts of Benioff were echoed by Keith Block, co-CEO, Salesforce who said that Tableau will make Salesforce Customer 360, including the analytics capabilities of Salesforce, stronger than ever. The Salesforce co-CEO also added that this acquisition will enable the customers of Salesforce to make smarter decisions and accelerate innovation across every part of their business
Ajay Dubedi, the founder and CEO of Cloud Analogy — one of the most admired and successful Salesforce Implementation Partners in the Salesforce ecosystem, remarked Salesforce with MuleSoft and Tableau in the fold will have a much broader view of the enterprise with the Salesforce-Tableau deal than it could as a pure cloud company. Dubedi added this acquisition, in theory, will give Salesforce another broad path into more expansive and larger sales but the success of this deal will really depend on how well Salesforce Tableau is into its sales machine.
Adam Selipsky, President and CEO of Tableau, said Tableau as part of Salesforce will deliver more and faster value to customers with a deeper and broader analytics platform, fueled by the customer intelligence platform of Salesforce.
Dan Vesset, group vice president of analytics and information management research at IDC, remarked the ability to quickly turn all distributed data into insights using diverse analytics, visualization, and AI methods will define the leaders of tomorrow. Vesset added this acquisition gives customers the ability to ensure that embedded decision support and augmentation along with self-service is available to all managers, executives, and front-line employees.