In today’s tech-savvy world, higher school institutions need to embrace technologies just as success-driven organizations. However, a big majority of educational institutions still somehow fail to live up to expectations and it is high time they start doing more, especially in the context of understanding and engaging the needs of their students, faculty members and other constituents, including staff and parents. The Salesforce Education Cloud for Higher Education is just meant for you. The CRM system based suite of solutions enables institutions to transform operations and drive students.
Ideally, higher education institutions should consider the processes across the lifecycle of constituents and then align the best tools to support them. This will usually lead to a multi-cloud approach for offering a central source of truth or data hub that can then be utilized for building out engagement, communications, and services, among a wide range of other needs. Higher school institutions can implement salesforce community cloud for admissions, salesforce service cloud for centralized support, and Salesforce Marketing Cloud for recruitment. A combination of these clouds will have a huge and positive impact.
Holistic Approach-The Best Approach
In the absence of a holistic approach, a higher education institution is missing out on gaining and offering the 360-degree view into the most critical engagements and interactions in the journey of a student. The journey of a student is not like the journey of a customer or the constituent journey in the world of non-profit organizations.
It is worth noting here that all of these journeys will require a unique period of relationship building and nurturing. The most interesting aspect is that all of these journeys will be best maintained when every touchpoint is accounted for.
The two most critical touchpoints are:
Traditional touchpoints: These touchpoints follow the calendar year (like the exam periods or the start of school).
Active touchpoints: These touchpoints include the creation of a social post or a student filling out an online form that can trigger the next step of conversation or interaction.
Educational Institutions can combine the data of these two sets of touchpoints to set their students and prospects up for success. This can be understood from the fact that educational institutions can make use of the Salesforce Clouds to centralize the data in a way that was not siloed. Advisers at educational institutions can flag a high-risk student by implementing the Salesforce Service Cloud. They can also create a case for identifying steps with a predefined purpose to track their progress towards the resolution of the case.
In addition to this, the Salesforce Community Cloud can be used as a one-stop-shop for students to connect with their supporters. Moreover, the Salesforce Marketing Cloud can be used for driving continued engagement with triggered communications as goals and objectives are achieved.
Select A Particular Area To Get Started
For higher education institutions, it may be a daunting task to go all guns blazing with a multi-cloud approach. Therefore, it is important to select a specific area like recruiting to get started. Ideally, institutions should first identify the best use case. For instance, if your institution is focusing on increasing the count of admissions, especially if you want to target a specific market segment, you should be emphasizing more on building relationships and recruiting with high school juniors as well as seniors.
For this, the Salesforce Marketing Cloud can be used for running engagement programs with a vision to connect with the key target groups. Thereafter, the Salesforce Community Cloud can be added for assisting the potential students through the application process. Once implemented, these out-of-the-box technologies can be extended to other groups. For instance, the Salesforce Clouds can be used for engaging current faculty, students, and alumni.
Higher education institutions should open up to the larger version by focusing on a focused, targeted entry point. Even if these institutions start small, it is all about providing their students, their parents, alumni, faculty members, and other constituents the best possible experiences by streamlining and facilitating a seamless online journey.
At Cloud Analogy, we help you with the digital transformation of your institution. In other words, the teams of experienced and certified Salesforce Admins, Salesforce Consultants, and Salesforce developers at Cloud Analogy will support you from the very start of your project and evolve with your institution in the pursuit of bigger goals.
For more information and assistance on how your higher education institution could benefit from a multi-cloud solution, email or call us to hire Salesforce developers or benefit from the expertise of certified Salesforce Consultants or Salesforce Implementation Specialists. Empower your higher education institution to become a tech-savvy and “connected” campus with Education Cloud now, choose Cloud Analogy now!