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Why And How CRM Is The Secret Weapon For Introvert Entrepreneurs?

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Entrepreneurs are a class of people, which are usually associated with bold and outspoken characteristics but that’s not the case with every person. Surveys have shown that almost fifty percent of entrepreneurs are introverts, which might not seem to be a great combination in one’s mind. Mind you, it is one of the secret combinations creating some amazing outputs in the field of entrepreneurship, while to name some are Bill Gates, Elon Musk etc. And in this humdrum of networking activities in business, technology options like CRM have always been arms of rescue for them. 

In order to build a strong foundation of an organization, extensive networking and communication lead the path that becomes areas of stress for an introverted entrepreneur. To deter this, CRM acts as ‘a knight in shining armor’, for the entrepreneurs to put their efforts into practice. 

To list some of the ways in which CRM acts as a secret weapon, let’s dive deep with the following info: 

  • Simplified Interactions: CRM helps entrepreneurs in developing their force of network with the access to each and every detail of people for smooth interactions and capacity building. 
  • Resolved Communication: Prioritizing the data and information is a necessary step in the dictionary of introverts and hence, it is of great importance for the entrepreneurs to cut down to only useful information. This is where CRM comes into the picture as it eases the task of breaking down the data as per the need of the entrepreneur. CRM helps in prioritizing the data, which then turns out to be a great asset for the entrepreneurs. 
  • Automated Tasks: With the automation facility of CRM, it comes as an easy breakthrough for the introverted entrepreneurs in correlating positive interactions with the customers in order to grow a feeling of importance in them towards you with your timely and friendly messages. 
  • Easy Accessibility: Being an entrepreneur requires one to be on frequent visits which might lead to lapse of attention towards the customers creating a sense of disconnection between the two. At this same time, CRM allows one to have their hands on client’s data from anywhere in the world via cloud computing and digitization. 

While these are some of the ways how CRM proves to be a useful tool for the introverted entrepreneurs in caressing their daily communication and marketing activities at par with their customers. 
Customer Relationships – these two words in themselves are enough for an introvert to become hesitant in their foundation, but this has become handy with cloud computing softwares like Salesforce that not only helps in tackling such wearisome tasks but also in socializing with their customers, which is usually not an easy job for an introvert. Hence, it is not wrong when we associate CRM with introverted entrepreneurs, CRM becomes a secret weapon for Introverted Entrepreneurs.


Deepali Kulshrestha

Salesforce Certified Developer | Delivery Management Head
Deepali, a certified Salesforce Advanced Administrator and Salesforce Developer and CSPO Certified at Cloud Analogy, is a successful name in the industry circles when it comes to the delivery of successful projects with end-to-end testing. Deepali is a globally-renowned industry stalwart when it comes to managing Operations & Delivery Planning in driving Business Performance Management.

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