Build Better Software Faster Using Different Conceptual Models

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The world of software development is continuously fluctuating, so adopting the right tools and methodologies can help the developers build software faster and easier than ever before. With my experience of 10+ years of industry CRM development tools and technologies, I see worth sharing my experience. Most of this blog is what I have learned and experimented with multiple financial domain CRM developments. 

In recent times, technology has made many innovations that are beyond imagination. A big thanks to the Software development industry for regular updating new trends and models that reduce more efforts and time required for the development.

The right methodology required for software development is defined as a framework that is used to structure, plan and control the procedure of building a customized and flawless software.

When building a software, few important things need to be taken into consideration such as design, functionality, usability, and user experience. These are the factors why software development needs good development models to be efficient from design to release.

Models are powerful ideas about the world- how it might be organized and how it might work. Models define and explain relationships, individuals that make up a team, structures that bind them and how they behave in relationships with each other.

Let us discuss a few models for rapid and robust software development that Salesforce developers need to know and implement for remaining relevant in today’s tech-savvy world.

1. Persona Model

A “persona” is a fictional character of an actual user that is applied in the early phase of software product development or redesign. Creating personas is essential for successful software products and will help you understand your users’ requirements, objectives, and behaviors. It can help you recognize common user basic and fundamental needs and highlights them to the forefront of project planning before the software designing phase. It provides the team with a collaborative shred understanding in terms of objectives and capabilities.

Persona-based modeling offers an established and systematic methodology for tracking the end-user requirements, mapping those needs to implementation, and delivering the right products, applications, and devices to enhance business productivity and grow your business.

The benefits of Persona Development

  • Provides Stakeholder and opportunity to discuss critical needs and features of a software redesign: It is definitely helpful when multiple stakeholders have different ideas and perspectives about what needs to be developed first. Making use of persona will help them to move along common interactions relieve pain points and clarify actual user priorities over the stakeholders’ bucket list.
  • Help team members share a clear and consistent understanding of the user group: Persona takes and explores data to make content more fun to read, thus making it easier to remember and implement when the team is working towards building up a solution together.
  • Help designers craft informed wireframes and site architecture: Personas focus on the end-user needs so that the team can easily walk through different scenarios and evaluate optimal content placement to support the main goal of the product.
  • Provide a “face” to the user story, creating more understanding about using the product: This helps in delivering the right product that fulfills the users’ requirement and prevents developers and designers to apply their own shared mental models for product designing.

2. Value Model

A value model is a scale that estimates, calculates, and combines different impacts that help in improving the efficiency and effectiveness of any process or product. It is often applied by businesses in product creation and service delivery.  

Robust value analysis is important to effectively engage customers, partners, and stakeholders by communicating clearly how the product is different, better, and worth purchasing. A value model represents a framework for how the business exchanges value (products, service or money) with its target audiences’ needs to deliver a personalized and fascinating experience.

The benefits of Value Analysis Development

  • Provides Direction: Value proposition assists you with defining your ideal target audience and then understanding the core need that you are focusing on to satisfy with your solutions. A precise and accurate value proposition helps you avoid wasting money, time, and effort on building up a software product that isn’t feasible and relevant to the actual customers.
  • Develops focus:  A robust value analysis helps your team focus by recognizing the fundamental initiatives, aspects, and activities of your business to make sure customers have a great experience and there is a huge and positive impact on customer satisfaction.
  • Improves customer engagement and understanding: Value Proposition gives you the steps to collaborate with customers in a much more compelling and effective manner by understanding how they view you and your services and products.

Interaction Model

An interaction model is a design model that deals with the exchange of ideas, views, and information taking place between the sender and receiver and vice-versa.

It defines how all the objects and actions that are the part of a software product interrelate in such ways that support real-time interactions. It enables designers, developers, and stakeholders to understand how users move from ideas to actions within the entire development process.

The Benefits of Interactive Model

  • Clear and constructive feedback from customers will lead to the growth of business and improvement of performance, quality, and productivity of the product.
  • It helps the business make the long term relationships between customers.
  • Provides continuous customer service and support to customers in the simplest ways.
  • Enables discussions about the products in different ways with people belonging to different industry segments.

4. Object Model

It is defined as a technical method of analyzing and designing software based on logical components of the system that interact with one another. It deals with the object-oriented “blueprint” of your software product that includes diagrams, methods, relationships, and properties. The object modeling technique for software development is a real-world approach for designing and implementing.

Purpose of Object Modelling

  • Test physical entity before building them
  • Make interaction easier with the customers
  • Display information in a different way i.e. visualization
  • Eliminate the complexity of software
  • Solve real-world complexities


The hardest part of building a customer-centric software product is not the coding part but staying connected with your customers at each phase of the development process.

With varied forms of models and enhanced innovative technologies, software development gets easier and fast. Moreover, they help in alternative ways to stay in touch with your customers that help in a good understanding of their needs and wants better.

These above-suggested conceptual models allow programmers, designers, and other professionals to select the most effective and personalized models for developing a high-quality software product. This helps in improving customer satisfaction and efficiency that are often related to the software development models adopted by the software development team.

What kind of software methodologies do you use for building up the software faster and better with the least amount of effort?

Do share your thoughts and feedback in the comments section below.


Ajay Dubedi

CEO | Founder
Ajay Dubedi, the founder and CEO of Cloud Analogy, is a prominent Salesforce Sales, Service, and Marketing cloud Consultant with a rich expertise in handling challenging business models. Ajay has assisted and implemented solutions in industries comprising Banking, Health Care, Networking, Education, Telecommunication and Manufacturing. Ajay is globally acclaimed for his extensive experience in APEX Programming, VisualForce pages, Triggers, Workflows, Page Layouts, Roles, Profiles, Reports & Dashboards.

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This Post Has 2 Comments

  1. Jordan

    Enjoyed reading the article above, really explains everything in detail, the article is very interesting and effective. Thanks and keep up the good work

    1. Cloudanalogycrm

      Hey Jordan, Thanks for your kind words. We’re glad you found our content informative and helpful, and we look forward to sharing more with you.
      Keep reading 🙂

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