Salesforce has announced the appointment of Adam Blitzer as the new CEO of the Marketing Cloud.
Salesforce’s Marketing Cloud is the suite of out-of-the-box digital marketing tools that are built around the company’s acquisition of ExactTarget way back in 2013. The ExactTarget acquisition is what brought Blitzer to Salesforce. It was Blitzer who co-founded Pardot, the marketing automation startup, which was later acquired by ExactTarget the year before the Salesforce deal happened.
Since then, Blitzer is responsible for the Sales Cloud and Service Cloud of Salesforce before he took over as Marketing Cloud CEO. This announcement was made by Salesforce ahead of its Dreamforce 2019 Conference. It is widely believed that the immediate focus of Blitzer now would be the customer data platform that is expected to be launched by Salesforce next year.
This customer data platform is expected to assist marketers to unify their customer data and help Salesforce, the world’s number 1 Customer Relationship Management (CRM) Company become the hub of marketing for its customers. This will help Salesforce create the “single source of truth” for customer data that would be used across a wide range of products, services, and capabilities.
The new Salesforce Marketing Cloud CEO remarked that he sees an amazing opportunity to grow the use of Einstein AI of Salesforce in digital marketing. Over the years, the biggest strength of the CRM giant has been in business-to-business marketing. However, Blitzer remarked he will focus on bringing B2B marketing together with the consumer marketing-focused solutions provided by Salesforce.
Blitzer added a big majority of consumer goods companies have traditionally been B2B, sold through distributors but face intense competition from direct-to-consumer brands.