Salesforce has announced that it would move Marketing Cloud to Microsoft Azure in the coming month. Industry experts have touted this as a huge deal for Microsoft that competes fiercely with Amazon Web Services (AWS), the clear market leader in the space, for customers. Microsoft has remained a strong second for quite some time now and its association with Salesforce will be a huge quality reference for the company.
The world’s number 1 customer relationship management (CRM) giant – Salesforce – has decided to pick Microsoft Azure as the public cloud provider for Marketing Cloud. It was also announced by Salesforce that it is working towards building a new integration between its Service Cloud and Sales Cloud products and Microsoft teams, which make it easier for customers using both Salesforce and Microsoft Azure.
It is worthwhile to note here that Salesforce has already entered into partnerships with AWS and Google Cloud for cloud computing services. Amazon Web Services, in particular, is globally known to be the primary cloud platform of Salesforce and hosts a huge chunk of the business of Salesforce. It was commented by Salesforce that the association between it and Azure would not impact its relationship with and usage of Amazon Web Services.
In a statement, Salesforce co-CEOs Marc Benioff and Keith Block said we are excited to expand our partnership with Microsoft and bring together Salesforce with Azure to deliver amazing customer experiences.
The announcement is an expansion of the existing partnership of Salesforce with Microsoft that was first struck in 2014 and went on the expansion mode in 2015. Salesforce, as part of this mutually-beneficial partnership, has developed integrations across Microsoft applications like OneNote, Windows 10, and Skype for Business. However, the relationship grew strained in 2016 when Salesforce was beaten by Microsoft to acquire LinkedIn and Salesforce registered a complaint about the deal with European regulators.