Marketers across the world face a lot of challenges when it comes to creating and maintaining brand and product awareness. The worst thing is that most organizations don’t have the resources to invest and this means that they often have to compromise with their organizational performance, efforts, and results. Thankfully, Salesforce Marketing Cloud is there to help marketers by offering out-of-the-box solutions to spearhead their marketing efforts so they can easily achieve business goals.
Due to rapid advancement in emerging technologies, technology often represents a host of challenges for marketing professionals. Even though marketers follow well-formed strategies for their business, new innovations and competition may cause a drift in the paradigm of their success.
In this highly-competitive digital marketplace where marketers compete to deliver truly superior customer experiences, the big question is how your business’s marketing plan can make you stand out from the crowd.
Read on the blog post and discover some common marketing challenges and how marketers can use the Salesforce Marketing Cloud to overcome them.
Challenge 1: How to Gain Valuable Customer Insights?
Have you ever wondered why customer insights are of paramount importance before a marketer even starts sending a promotional email?
In this digital era, marketing is all about knowing your audience and that is vital to establish successful marketing tactics. Successful marketing demands a deep understanding of customer preferences and behaviors in order to create effective interactions and deliver specific responses.
For instance, customer engagement strategies need to be different when it comes to extending reach to a customer who has left the cart or engaging with a new customer who is interested to buy your product. A strong and well-formed effective strategy can foster brand growth and loyalty if prepared and executed well.
Customer insights allow marketers to gain a deep understanding of the customers and predict their actions and responses on the occurrence of a specific circumstance. Marketers need to understand customer journeys and engage with customers in a meaningful way. The purpose of this will be to deliver excellent customer experiences which, in turn, would increase brand engagement, improve conversion rate, and enhance customer lifetime values as well.
Salesforce offers a wide range of tools and resources that help marketers understand the customers in a better manner and deliver a relevant and personalized journey.
This platform lets marketers comprehend, personalize, and engage across every customer touchpoint and allow them to work smartly with new levels of data insights. They also get to know about their target audiences’ past and future buying behaviors. Marketers can make use of these benefits provided by the Salesforce Marketing Cloud to create and deliver more personalized customer interactions.
Features of Marketing Cloud
Audience Builder assists you to develop a single view of all your customers with the help of data from different platforms such as Sales Cloud, Service Cloud, Community Cloud, and others. It provides a quicker and deeper knowledge of your customers’ attributes and behaviors.
Social Studio allows you to listen to social conversations through a powerful social listening tool that helps you keep track of your own social channels. Furthermore, it can also assist you to stay engaged in the conversation, streamline your social processes, and build a complete picture of your customer.
Journey Builder lets markers to manage all their communication channels via email, social, web, and mobile within a single platform. It empowers marketers to pen down the corresponding actions that need to be taken when responding to customer activity and automating the execution of those actions within the environment.
Marketers can use Triggers to drive various actions and shape their behaviors to guide the individual journeys of customers with personalized emails and messages.
Marketing Cloud, a product offered by Salesforce, continually evaluates customer prospects enabling marketers to deliver more relevant content and personalized customer experience. It can also be used to build lasting and successful customer relationships that are crucial for business growth.
Challenge 2: How to Drive Better Customer Experiences?
There is no denying the fact that today’s marketers need to be more active, smart, and strategic to improve customer retention and satisfaction. But how do marketers identify the best customers to serve them?
Successful marketers not only understand the customers’ needs but also take the initiative to deliver exceptional and superior customer experiences according to customer choices.
This is where Predictive Analysis plays an important role in every step of your customers’ journeys empowering marketers to make the right business decisions. Marketers need to find a powerful and invaluable tool to drive Customer Experiences. Here, leveraging robust and invaluable tools can be highly beneficial for driving customer experience and business growth.
Salesforce Marketing Cloud serves customers in multiple ways. It helps to access customers’ behavioral history to predict future actions and responses. A customer’s past history of action when performed can help marketers predict their future actions, such as when customers abandon the cart, how they share product details with a friend, or when they are more likely to buy the product. Based on these data insights, marketers can easily drive personalized customer experience and stimulate positive business impact.
Let’s understand this with the help of an example. For instance, a large majority of customers tend to purchase items on sale and businesses can reduce the burden of inventory management by sending notifications to the target audience as and when a sale is announced. Marketers can even improve and increase customer satisfaction according to their preferences, engage new customers towards products, and benefit the business with higher customer response rates.
Challenge 3: How to Deliver Effective Communication?
Effective marketing communication can be difficult in today’s digital age. Today, customers are often bombarded with hundreds of promotional emails and most customers delete a large majority of these emails without even opening them. In other words, marketers need to create and deliver personalized content of customers’ interests.
Salesforce Marketing Cloud crafts concise and consistent messages based on the specific customer’s satisfaction level. It provides the benefit of tracking the level of satisfaction that the customer enjoys with product delivery. Marketers can use the Marketing Cloud to send personalized and relevant messages to the target audience.
The Drag-and-Drop content feature of Salesforce Marketing Cloud makes it easy for marketers to create engaging emails. With dynamic content blocks, automated predictive decisions, and predefined event triggers, marketers can automatically send relevant messages at any time during the customer journey.
Marketing Cloud focuses on one-to-one customer journeys through all connected devices on every channel. Marketers can connect and interact with their customers from anywhere, combining customer data and behaviors to create relevant and effective real-time communications.
Well, there are a lot of benefits that you can get by using the Salesforce Marketing Cloud. In a nutshell, the Salesforce Marketing Cloud is the ideal platform for delivering relevant, personalized journeys across channels and devices that would allow marketers to deliver the right messages to the right people via the right channel at the right time.
Cloud Analogy is a Salesforce Development and Consulting Company committed to providing you with the best services and solutions to hance your business. We help you implement the most efficient Salesforce Marketing Cloud messaging channels to enhance and boost your marketing efforts.
At Cloud Analogy, we leverage the best technological solutions to plan, develop, and execute to offer outstanding and high-performing promotional campaigns. We help you with our wide range of Salesforce marketing services to deliver the best, based on our clients’ needs. Hire a certified Salesforce Marketing Cloud expert now!
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Hey Reuben, Thanks for your kind words. We’re glad you found our content informative and helpful, and we look forward to sharing more with you.
Keep reading 🙂