Whenever I meet with customers, I am often asked the same question time and again – how do I manage to create awesome customer experiences, each time every time? Well if you really ask me, the answer is pretty evident and simple: Take some time out to understand your customer and his requirements and give the best products and services to him.
Honestly, that’s easier said than done, especially with the technology a lot of us are using. Thankfully, applications powered by Artificial Intelligence are changing the ways by which businesses across the globe are creating frictionless customer experiences.
Artificial Intelligence uniquely solves business problems and optimizes business processes in ways that go far beyond the normal skills and temperament of human beings, even the so-called and self-proclaimed Alpha Males of our times. This is simply because advances in analytics, computing power, and algorithms offer the additional ingredients required to put artificial intelligence to work successfully and efficiently in the enterprise.
Let us find out how Artificial Intelligence helps solve the biggest and most common challenges faced by today’s tech-savvy and revenue-driven enterprises.
AI helps us understand data in better ways
It is no rocket science that businesses today are collecting more customer data than ever across different touchpoints and this is so true that this fact can be carved in stone. However, businesses must leverage this data carefully and tactically, irrespective of its source of origin and/or collection (call centers, in-store interactions, etc.) to create meaningful experiences.
Coming back to Artificial Intelligence, AI can assist enterprises to make sense of the gathered data by automating the otherwise-complicated process of data collection. Not only this, enterprises can perform a variety of real-time analysis and crunching to be more adaptable and agile based on the trends noticed by them. In this way, enterprises can easily find data patterns and draw better insights from them like identifying what is most important about the interaction with a visitor depending on their level and stage of the customer journey.
Enterprises can even win customers by providing the right content to create and nurture the highest standards of brand and product awareness and suggesting similar or complementary products that are of interest to them.
Overall, enterprises will save valuable time, effort, money, and other resources by getting things done faster, doing business quicker, and understanding things better with Artificial Intelligence.
AI transforms the customer experience
The biggest advantage of collected data is that it can drive personalization in far better and greater ways than one can imagine and this is exactly where artificial intelligence is likely to have the biggest impact across organizations.
In the past, the concept of personalization was perceived more as a rules-based targeting that was based on manual test results. It is a well-known fact that tests do take time to run and reach significance and Artificial Intelligence and Machine Learning bring speed to this otherwise-complicated process by evaluating test performance in real time. AI and ML deliver the best and most personalized versions of experiences or content to the target audience at the right time and the right place based on their preferences.
How AI might transform the future?
Many people and organizations have their fears that the automation benefits of artificial intelligence will probably replace people. However, this is just a myth as AI actually adds a level of efficiency, reliability, and scalability to human-centered tasks like never seen before. It is important for everyone to always remember that Artificial Intelligence is not the technology that will know how to perform the job of someone. Instead, it will complement jobs so that people can work at a higher level. In short, Artificial Intelligence works in tandem with people, not without them. Moreover, AI cannot be treated or trusted as a black box. Yes, it is indeed true that Artificial Intelligence will help organizations remain in control but it is equally true that it will be an organization that has to still turn the dial on these algorithms.