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Google Data Studio Integration with HubSpot

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Google Data Studio offers you one of the best options to visualize your HubSpot data. This is because Data Studio helps you to connect multiple data sources, and can create a centralized dashboard. The visualization capabilities of Data Studio are much more advanced than HubSpot. Although HubSpot is known for ease of use, and comprehensive features, but it is a bit tricky when reporting comes into picture, and this is where Data Studio is beneficial. So, with integration, you get all the critical data for better decision-making.

In this post, we will cover what is HubSpot, what is Google Data Studio, how to integrate Google Data Studio with HubSpot and setup for Google Data Setup. 

What is HubSpot?

HubSpot is an easy-to-use CRM. It is a platform for your marketing, sales, and service platform that helps companies to attract visitors, convert and close leads & retain customers. This provides a platform where companies can organize, automate, and keep track of every interaction and activity that happens within a company. It uses a single source of truth, intuitive UX, and a unified codebase to do this. It can deliver a superior customer experience. HubSpot equips companies to better manage marketing, sales, service, and operations efforts.

What is Google Data Studio?

A free tool from Google that enables users to create custom reports with data from Google’s marketing services and external sources. It helps you to import information from different systems like AdWords, Google Sheets, Attribution 360, BigQuery, Google Analytics, YouTube Analytics, and visualize it in charts, tables, and diagrams, and monitor changes in real-time.

The free version provides the ability to share reports with colleagues and clients, who can make changes if they’re given editing rights. In addition, there’s always the option to simply copy a finished report, and fill it with the information needed.

Now, we come to how to integrate Google Data Studio with HubSpot. 

How to integrate Google Data Studio with HubSpot?

Steps to follow-

  1. Login to HubSpot.
  2. Goto Marketplace and click on App Marketplace. 
  3. Type Google Data Studio.

4.Click on Google Data Studio.
5.Click on Install app.


6. Login or Register.


7. Once you logged in Click on Integrations.


8.Scroll up and click on HubSpot Azure Data Studio Connector

9 Select Refresh Rate and Click on Get Started.


10 Click Authorize.


11. Now Select an Account then click on Choose Account.


12. Click on Connect app to authorize the app.

13. It will be re-directed to the checkout screen. Please fill out all required information in order to activate the service.


Google Data Studio Setup

When you open a new or existing Google Data Studio document and want to use the HubSpot Connector, please select the “Add Data” button at the top of the application.
Once the Add window appears, please select Microsoft SQL Server.

Once done must enter the server name, the port, the database name and username, and the password. Then select authenticate and all of the data tables will appear to use.


Google Data Studio offers you one of the best options to visualize your HubSpot data. This is because Data Studio helps you to connect multiple data sources and can create a centralized dashboard. The Data Studio has much more advanced data visualization capability than HubSpot. HubSpot is easy to use and has comprehensive features, but business intelligence tools like Data Studio is beneficial in terms of reports and dashboards. The Google Data Studio and HubSpot integration helps you to get all the important data for better decision-making, and connect to multiple data sources including cloud-based and on-premises ones.

If you want executive decision-making then integrating HubSpot and Google Data Studio is the right solution. Cloud Analogy, known as the top-notch Salesforce integration partner, will enable you to solve integration challenges of any complexity for your business. We assure you with world-class cost-effective Salesforce integration services to transform and grow your business in various ways. Reach out to the Cloud Analogy team and start your project today.


Ajay Dubedi

CEO | Founder
Ajay Dubedi, the founder and CEO of Cloud Analogy, is a prominent Salesforce Sales, Service, and Marketing cloud Consultant with a rich expertise in handling challenging business models. Ajay has assisted and implemented solutions in industries comprising Banking, Health Care, Networking, Education, Telecommunication and Manufacturing. Ajay is globally acclaimed for his extensive experience in APEX Programming, VisualForce pages, Triggers, Workflows, Page Layouts, Roles, Profiles, Reports & Dashboards.

Hire the best Salesforce Implementation Partner. Choose Cloud Analogy, the world's most preferred Salesforce Implementation Company that provides custom CRM Implementation services.

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