Google Data Studio offers you one of the best options to visualize your HubSpot data. This is because Data Studio helps you to connect multiple data sources, and can create a centralized dashboard. The visualization capabilities of Data Studio are much more advanced than HubSpot. Although HubSpot is known for ease of use, and comprehensive features, but it is a bit tricky when reporting comes into picture, and this is where Data Studio is beneficial. So, with integration, you get all the critical data for better decision-making.
In this post, we will cover what is HubSpot, what is Google Data Studio, how to integrate Google Data Studio with HubSpot and setup for Google Data Setup.
What is HubSpot?
HubSpot is an easy-to-use CRM. It is a platform for your marketing, sales, and service platform that helps companies to attract visitors, convert and close leads & retain customers. This provides a platform where companies can organize, automate, and keep track of every interaction and activity that happens within a company. It uses a single source of truth, intuitive UX, and a unified codebase to do this. It can deliver a superior customer experience. HubSpot equips companies to better manage marketing, sales, service, and operations efforts.
What is Google Data Studio?
A free tool from Google that enables users to create custom reports with data from Google’s marketing services and external sources. It helps you to import information from different systems like AdWords, Google Sheets, Attribution 360, BigQuery, Google Analytics, YouTube Analytics, and visualize it in charts, tables, and diagrams, and monitor changes in real-time.
The free version provides the ability to share reports with colleagues and clients, who can make changes if they’re given editing rights. In addition, there’s always the option to simply copy a finished report, and fill it with the information needed.
Now, we come to how to integrate Google Data Studio with HubSpot.
How to integrate Google Data Studio with HubSpot?
Steps to follow-
- Login to HubSpot.
- Goto Marketplace and click on App Marketplace.
- Type Google Data Studio.