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MailChimp Integration with HubSpot via Zapier

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Coming from a tech background, have you ever wondered about Mailchimp integration with HubSpot?

Connecting HubSpot with Mailchimp helps to add contacts. The contacts submit non-HubSpot forms and popup forms to your Mailchimp lists. 

It is also possible to view the Mailchimp email activities in the contact records when Mailchimp campaigns meet certain conditions.

HubSpot Mailchimp integration also helps you to focus on designing a perfect email campaign instead of copying any contacts lists since the HubSpot and Mailchimp Integration adds HubSpot contacts automatically into Mailchimp Lists.

When HubSpot and Mailchimp integration is done through Zapier, they join automatically, sending information without any code. You achieve more by using Zapier, as it helps to automate all the processes, from start to finish, more than just connecting the two apps.

Here, we provide you with insights on MailChimp and HubSpot and steps to integrate MailChimp with Hubspot via Zapier.

First, let us understand what Mailchimp and HubSpot are. 

What is Mailchimp?

Mailchimp’s marketing tool enables you to develop and manage your customer mailing list, organization or product newsletters, marketing campaigns, etc.

Mailchimp lets you manage and oversee your email marketing campaign using its email marketing capabilities. 

You can create emails and campaigns using Mailchimp’s built-in marketing capabilities and manage them from the company’s central dashboard. Mailchimp helps you to design email newsletters to narrate your brand story and keep people engaged. 

The custom designs are all set to go with a button click. You build these newsletters that your customers will like.

What is Hubspot?

HubSpot is software companies use to interact with clients, leads, and evangelists. To manage sales, marketing, and customer service, HubSpot offers a variety of solutions. It helps you host your website and landing pages on HubSpot and make email sequences and blogs. 

It allows active communication with leads and consumers and can be easily controlled. Additionally, you may monitor user activity and evaluate the effectiveness of your marketing campaigns using the Campaign Analytics tool.

HubSpot comes with one of the most intuitive and feature-rich landing page Builders available in the market, which is easy to use, powerful, attractive, and accessible.

It offers intuitive blogging tools to speed up the pace of your content creation, and that makes content publishing easy.

HubSpot can assist you in tracking the impressions, clicks, and ROI (Return On Investment) of your social media advertising campaigns. You can create personalized email marketing campaigns and track their performance with HubSpot. 

These HubSpot activities constantly generate a large amount of data, a rich source of knowledge that can help you make sound decisions about your future ad campaigns.

Now, we have come to the various integration steps between Mailchimp and HubSpot through Zapier

Let us take you through the steps to Integrate MailChimp with Hubspot via Zapier.

Step 1: Go to  And click on Create Zap.

Step 2: For Trigger, search Hubspot in Event.

Step 3: Search for the Event and click Continue.

Step 4: Click on Sign in.

Step 5: Choose your Hubspot Account and click Continue.

Step 6: Click on Continue.

Step 7: Click on the Test trigger.

Step  8: Click on Continue.

Step 9: For action, Search for MailChimp.

Step 10: Select the event and click Continue.

Step 11: Click on Sign in.

Step 12: Click on Allow.

Step 13: Select your MailChimp Account and click Continue.

Step 14: Fill in the required fields and click Continue.

Step 15: Click on Test & Continue.

Step 16: If you have any subscribers, click on Test action; otherwise, click on skip test.

Step 17: Click on Publish Zap. 

Step 18: Click on Publish & Turn on.


To conclude, we must say that with the help of HubSpot and Mailchimp integration, you can easily create lists in Mailchimp from these conversion points and begin developing email campaigns in Mailchimp. 

The sends, opens, clicks and bounces from Mailchimp emails are synced to contacts already in your HubSpot CRM. 

So, you can see your MailChimp email activity in HubSpot. You are ready to engage your contacts after sending the popup forms and contact lists of HubSpot to Mailchimp. 

These lists generate personalized emails and are used by the marketer for delightful experiences for your leads and clients.

Do you require assistance with Salesforce implementation, customization, development, data migration, and integration with third-party tools such as Outlook, MailChimp, Trello, Slack, Adobe Sign, and more? 

Contact Cloud Analogy – the globally recognized Salesforce integration company, to discover how certified CRM experts can help you with successful integration, Hubspot CRM implementation and improve your business’s bottom line like never before.

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Thank you for reading!


Ajay Dubedi

CEO | Founder
Ajay Dubedi, the founder and CEO of Cloud Analogy, is a prominent Salesforce Sales, Service, and Marketing cloud Consultant with a rich expertise in handling challenging business models. Ajay has assisted and implemented solutions in industries comprising Banking, Health Care, Networking, Education, Telecommunication and Manufacturing. Ajay is globally acclaimed for his extensive experience in APEX Programming, VisualForce pages, Triggers, Workflows, Page Layouts, Roles, Profiles, Reports & Dashboards.

Hire the best Salesforce Implementation Partner. Choose Cloud Analogy, the world's most preferred Salesforce Implementation Company that provides custom CRM Implementation services.

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