Salesforce, one of the world’s leading cloud-based CRM software, enables you to connect with customers & prospects and manage all interactions with them in an effective way via cloud-based applications. The company has popularized the SaaS model and has been assisting businesses to boost their growth. Salesforce has grown beyond automation by offering various CRM-based functionalities and products that help in enhancing business operations and increasing sales.
In this blog, we’ve listed down the Salesforce products, their benefits, and additional features associated with them. When it comes to achieving maximum benefits from the Salesforce products, it is imperative that top Salesforce consulting firms must stay relevant in today’s fast-paced digital world and updated with the latest updates of the Salesforce CRM platform. So, without further ado, let’s take a deep dive into the top Salesforce products that can help you transform your business in countless ways.
1. Salesforce Sales Cloud
Salesforce Sales Cloud was announced in 1999 and is designed primarily to help companies accelerate their sales cycle via tools to manage leads, opportunities, and businesses. Some of the most prominent features in Salesforce Sales Cloud are opportunity management, contact management, reports and dashboards, lead management, workflows and approvals, territory management, and more. The add-on functionality of Salesforce Sales Cloud comprises CPQ & Billing, Sales Cloud Einstein, High-Velocity Sales, Inbox, Salesforce Anywhere, Salesforce Maps, Lightning Dialer.
2. Salesforce Service Cloud
Salesforce Service Cloud is the most popular and highly-rated customer service software solution that helps customers connect and collaborate with a company using email support, live chat, or phone. With the help of an advanced CRM platform, it is easy for agents to manage every customer interaction, through powerful productivity tools, to improve their performance when it comes to customer service. The add-on functionality of Salesforce Sales Cloud comprises Field Service, Digital Engagement, Service Cloud Einstein, Service Cloud Voice, Salesforce Anywhere, Customer Lifecycle Analytics, Salesforce Surveys.
3. Salesforce Marketing Cloud
Salesforce Marketing Cloud is an automation platform that empowers by personalizing online interactions through AI powdered analysis. This cloud product is developed by keeping in mind the need of the marketers to send the appropriate message to the right receiver. Moreover, with this platform, organizations can create their strong identity in social media. It allows users to track the brand’s visibility and help them engage with the content or advertising campaigns.
4. Salesforce Experience Cloud
Salesforce Experience Cloud, earlier known as Salesforce Community Cloud, empowers you to create various platforms for your customers and partners to seamlessly interact with your business. With Salesforce Experience Cloud, companies can effortlessly create portals, forums, websites to interact with customers, enhance business partnerships, and increase employee productivity. It is a low code platform where you can create beautiful platforms using mostly drag and drop functionality. This platform streamlines the entire procedure and allows you to extend your business operations across different departments.
5. Salesforce Platform
Previously known as Force.com, it is a platform-as-a-service (PaaS) that will provide you with essential services and tools required to build the applications. Salesforce Platform comes with a single and unified cloud environment where businesses and IT teams can organize app development. By creating custom applications for any department, this feature enables the user to expand the operations of their sales solutions. Moreover, the Salesforce Platform provides a responsive layout to its users to automate third-party programs.
6. Salesforce Einstein
Known as one of the most compatible business analytics solutions, Salesforce Einstein works with any data from any source. It is a mobile-first analytics platform that has three prominent features. Salesforce Einstein has an attractive data visualization feature along with a user-friendly mobile interface. Moreover, it has the myEinstein feature, which allows users to design and publish their applications. Einstein features are mostly paid add-ons for core Salesforce products, including Sales, Service, Commerce & Marketing Cloud.
7. Salesforce Collaboration
This cloud product enables the team members to collaborate in a cloud-based environment through their computers or mobile devices. Salesforce Collaboration empowers the user to import their existing documents directly from Google Drive, Microsoft Word, Dropbox, email accounts, and Evernote to Quip spreadsheets or documents. This tool assists any sales, marketing, or IT team in delivering robust productivity and effectiveness by working smartly from anywhere in the world.
8. Salesforce Commerce Cloud
Assisting the brands to grow their business in the online marketplace, Salesforce Commerce Cloud is an eCommerce platform. It offers a seamless purchasing experience to the customers by providing a 360-degree view of the product. Salesforce Commerce Cloud even provides the facility of mobile-first capabilities, including optimized micro-moments or one-touch payment. It even offers personalized customer interaction so that one can make intelligent eCommerce decisions.
9. Salesforce Integration Cloud
Salesforce comes with an integration platform that connects SaaS and enterprise applications. Salesforce Integration Cloud has a MuleSoft Anypoint Platform that allows the users to create connected customer experiences. This feature enables businesses to surface data from anywhere across the globe and deliver connected experiences. With the help of Salesforce Integration Cloud, teams can even resume the integrated assets.
10. Salesforce Industry Products
There are four industry-specific products in Salesforce, which transform each aspect of your business. It assists your business and your employees to meet specific challenges by utilizing the products built in Salesforce. Among the industry-specific products, Salesforce Financial Services Cloud, Salesforce Health Cloud, Salesforce Government Cloud, and Salesforce Philanthropy Cloud are used by different businesses to streamline communication, services, workflows, and more.
This guide has covered all the major Salesforce cloud products that will provide you with varied business solutions. If you are a salesforce app development company, you can take advantage of these cloud products and empower your teams to deliver better customer experiences and make the most of your Salesforce efforts.