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Salesforce Integration With Trello Via Zapier

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In recent years we have seen significant changes in the market, and the same applies to the methods to connect to the customers. Therefore, businesses adopt cloud-based services and CRM (Customer Relationship Management) software to solve complex business challenges. CRM is a tool that helps companies access customer data to gather deeper insights and subsequently strike a deal to sell their product or services. Salesforce is the topmost CRM Tool globally, which is easy to use and understand, and that accounts for its popularity. Salesforce and Trello Integration fall under the CRM to Collaboration tool integration category. 

Introduction To Trello

Trello is one of the most popular collaboration tools that you can use to organize your projects into boards. It has gathered 25 million users within a short span of just three years. 

Trello helps you understand the execution of projects, including what projects work is being done, who’s working on what projects, and where something is in a process. 

There is no denying that traditional project management tools are complex to cater to the needs of Project Managers. Trello is simple and understood in a short time. Trello uses boards with lists of sticky notes that can be organized in columns, and each note acts as a task for your team. The best part is carrying the whiteboard anywhere you travel, and you can access it from a computer over the network.

In this post, we will delve into the integration process of Trello with Salesforce using Zapier. First, let’s take a deep dive into why Zapier is used in the Salesforce and Trello integration.

Why Use Zapier?

With Zapier, you can automatically send information between Salesforce and Trello without requiring code. So, now you can devote more time to your more meaningful work and save your valuable time. There are various triggers and actions supported by Salesforce and Trello, including triggers on receiving a new outbound message in Salesforce, triggers when a new record for a Salesforce object gets created, etc. 

Steps To Integrate Trello With Salesforce Using Zapier

Step 1: First, you need to create an account on Zapier if you don’t have an existing account.

Step 2: Type the App name you would like to make a Zap Connect this app… field as shown in the figure below.

  • Select Trello

Step 3: Then type the App’s name you wish to connect with this one! Field.

  • Select Salesforce

Step 4: Select the Action you would like to perform whenever the trigger happens and click Try it, as shown in the below figure.

Step 5:  Click on Get Started, as shown below. 

Step 6: Connect your Trello account 

Step 7: Select the required Board as shown in the below figure. Click Next. 

Step 8: Select the List as shown in the below figure. Click Next. 

Step 9: Select the filter from the given options as shown in the below figure. Click Next. 

Step 10: Now Connect your Salesforce account as shown in the below figure. Click Next.

Step 11: Select the Salesforce object in which you need to create a new record; here it is the Account object. Click Next.

Step 12: Provide the Record name by which you want to create a record and click Next, as shown below. 

Step 13: Click on Send test and check if the record is created in Salesforce.

Step 14: Check that the record is created in Salesforce, as shown below.

Step 15: Click on Turn on Zap to activate, as shown below.


Automation reduces the number of tasks for employees and employers, offering flexibility and adding value to your company. Salesforce integration with Trello helps you get real-time insights into your workflow and find your place in the process anytime. You now interact with customers directly from Salesforce using a Trello card and see them as leads in Salesforce. You can also send emails from Trello directly to Salesforce without any additional software. Finally, creating opportunities in Salesforce makes it easy to track transactions from start to finish with flexibility in how your organization views them.

Do you require any assistance with CRM development, CRM implementation, data migration, and integration with third-party tools such as Outlook, MailChimp, Trello, and more? Contact Cloud Analogy – the world’s most trusted CRM Consulting partner now to explore how certified CRM experts can help you realize your business potential.


Ajay Dubedi

CEO | Founder
Ajay Dubedi, the founder and CEO of Cloud Analogy, is a prominent Salesforce Sales, Service, and Marketing cloud Consultant with a rich expertise in handling challenging business models. Ajay has assisted and implemented solutions in industries comprising Banking, Health Care, Networking, Education, Telecommunication and Manufacturing. Ajay is globally acclaimed for his extensive experience in APEX Programming, VisualForce pages, Triggers, Workflows, Page Layouts, Roles, Profiles, Reports & Dashboards.

Hire the best Salesforce Implementation Partner. Choose Cloud Analogy, the world's most preferred Salesforce Implementation Company that provides custom CRM Implementation services.

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