Salesforce, one of the most successful companies in the customer relationship management (CRM) space, has sharpened its focus on the financial sector, while it has been experiencing a double-digit growth year-on-year in the Indian market.
Sunil Jose, Senior Area Vice President and Country Leader of Salesforce, remarked that the financial services industry (FSI) is undoubtedly an area that requires focus. Sunil added Salesforce will very soon have a dedicated vertical in this segment. It was also remarked that the world’s number 1 CRM Company will emphasize on delivering new mobile, social, and connected cloud solutions with an end-to-end and 360-degree transformation in the financial services industry.
Vikrant Chowdhary, Regional Vice President, who will head the financial services vertical, will emphasize on executing people and growth strategies for Salesforce in India.
Jose added the solution engineering team and ignite team consisting of consultants and design thinkers of Salesforce are communicating ways to clients on how to seamlessly transform their organizations to meet their future needs.
In May this year, Salesforce unveiled its Artificial Intelligence-led platform Einstein Analytics for the financial services industry. Keith Block, Co-Chief Executive Officer, in the earnings call post Q2 results, had remarked that Einstein Analytics would empower wealth advisors, retail bankers, and managers with insights powered by Artificial Intelligence to better serve customers and grow their business.
Jose added, “Indian organizations have lots of data” and organizations such as Salesforce pick up all data and solutions that have been enriched with AI to perform real-time discussions on costs and other process efficiencies.
Salesforce is emphasizing on small and medium-sized business (SMB) segment with an aim to create 1.1 million direct and indirect jobs in India by 2022. It is also expected to penetrate into Tier-II cities of India.