CRM – There’s been a huge buzz around this concept in the recent past. In the present business scenario, each and every organization depends on a seamless customer relationship management (CRM) platform such as Salesforce, right?? A reliable CRM system is an absolute necessity for almost every business in today’s fast-paced digital world.

Before we read more about the top CRM platform, let us first find out the definition of CRM to gain clear insight.

“Customer Relationship Management (CRM) is a platform for managing business relationships and interacting with customers and potential customers.” 

As your business grows, your CRM should not only keep pace with the features your business needs but also have predictive elements that allow you to take the right steps to anticipate the needs of your customers. 

All the data, information, and much more just to provide companies holistic views and deep insights of its customers, all rolled in one place – that’s Salesforce CRM!

In a comparison of CRM software, Salesforce emerged as one of the leading CRM vendors for the sixth consecutive year. This is simply because this amazing platform enables you to manage all interactions with your customers and prospects in a new and effective way through cloud-based applications for managing sales, service, marketing, and much more. 

All Salesforce applications run on the cloud so there is no setup cost and no maintenance is required. You can seamlessly work from any device, smartphone, tablet or laptop via internet connection.

Salesforce, the world leader in CRM, puts you in the best position to stay relevant in today’s fast-paced digital world and continue to acquire new customers and hence improve the way you do business with existing customers.

The question now arises. What exactly determines Salesforce CRM’s popularity? What differentiates Salesforce from other CRMs?

Advantages of Salesforce CRM

1.Powerful and Deep Analytics

Data collected and stored in a convenient and central location saves time and money, giving you more time to analyze the most important data more efficiently. Sales reports and dashboards help your team make smart and real-time decisions based on more accurate analysis.

2.Effective Communication

The success of a company depends on excellent communication and teamwork. Salesforce Chatter connects teams and provides complete visibility on each project. It acts as an enterprise social network with profiles, news, comments, file sharing, and more.

3.Lead Nurturing and Scoring

Salesforce has real-time knowledge about your sales funnel through nurturing and scoring, allowing teams, and other employees to pay much more attention to the hot leads. Salesforce Marketing Cloud analyzes your client’s profile and generates curated similar audiences to help you find new markets and customers.

4.Personalized Customer Experience

Salesforce offers various ways to provide personalized experience and offers, as well as the ability to communicate through channels your customers prefer to use such as email, mobile, or social channel channels. Einstein Artificial Intelligence (AI) allows personalized shopping experience based on past behavior.

5.Improved Organizational Information

Salesforce is a centralized repository that stores data and information across diverse teams such as Sales, Accounts, and Operations. In this way, the team can better coordinate their efforts and collaborate on a single application throughout the deal stage and service lifecycle. 

6.Custom Applications

Mobile search has become one of the preferred ways to find goods and services so why not stay up to date with a convenient and easy-to-use mobile application that contains the main features of Salesforce. 

There are two great reasons to take a closer look at the Salesforce Cloud Mobile application:

1. Simplified user experience – To put simply, customers can interact more easily with you more easily and effectively to strengthen your customer relationship management and increase their profits.
2. Awareness of customer needs –  With the mobile application, you can gain deep insights into your current customer base (such as age, gender, purchase preferences, and habits).

Conclusion

Salesforce is the leading and most popular cloud platform provider in the world. The Salesforce CRM platform’s effective features such as Data Reporting & Exporting, compiling and analyzing marketing data or customer billing analysis tools, and marketing automation give this platform a ton of advantages over its competitors.

Salesforce provides us the best and personalized user interface as compared to other CRMs. 

To learn more about Salesforce and how Customization and configuration can help your business, Cloud Analogy’s proficient and certified Salesforce Consultants can assist you in every step of your journey.

Get strategic and technical guidance from our dedicated Salesforce experts now!